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Frequently Asked Questions



The inventors of Gumband are creators of tangible interactive exhibits who have installed them all over the world. For years, we continuously reinvented ways of managing them. These exhibits required a platform that allowed for content scheduling and customization, remote troubleshooting and updates, analytics and reporting, and more. We could never find any combination of software or hardware that had everything we wanted–so we made it ourselves.


Gumband is a first-of-its-kind platform that offers a comprehensive exhibit management tool. It was made specifically for tangible interactive exhibits, and addresses how to maintain their more complex features and report on their success. Plus, your experience with Gumband is customized to your needs. So rather than a one-size-fits-all approach, you get a platform that’s as bespoke as the exhibits it controls.  


Gumband was made to support anyone who has the need to manage tangible interactive experiences. Deeplocal has been using iterations of Gumband for years with clients such as Google and Nike to optimize their interactive environments. Gumband can be deployed across all interactive environments, including retail spaces, customer experience centers, corporate campuses, trade shows, museums, and more.



No two instances of Gumband will be the same, as the platform is made to be implementation-specific. Gumband will control the custom features of your exhibit, report on the metrics that matter to you, and more. Our hardware is also made to address your specific needs, and can be integrated into the build or added later to make an existing exhibit Gumband-compliant.

How much does it cost?

Cost will depend on parameters such as hardware needed, the scale of the exhibits, their lifespan, the features you want to use, and more. We’ll work with you to provide the best experience for your budget. Contact us directly via the Contact page or the Get a Demo button above for more info.

How will i learn to use gumband?

Our team will provide personalized training as well as comprehensive documentation that will help you to learn how to use Gumband. Once you get the platform up and running with your specific exhibit controls and reporting needs, it’s designed to be easy to use and update on your own as well.


What happens if i need technical support?

Support for Gumband will come from a combination of the Deeplocal team, our thorough documentation, and your own team, who will be well-trained in the management of the platform. Gumband was made to be reliable, user-friendly, and intuitive so that your support needs will be minimized (especially compared to the amount of maintenance required when using multiple platforms to accomplish the same tasks that Gumband can).

Why is it called gumband?

Gumband is the brainchild of engineers and designers at Deeplocal, a creative technology company based in Pittsburgh. The word “gumband” is part of our regional dialect (affectionately known as Pittsburghese), and it means “rubber band.” Like a rubber band, Gumband is made to be versatile, to solve a multitude of problems, and to stretch to fit any need. It’s one simple innovation that holds everything together.

what is deeplocal?

Deeplocal is a creative technology company founded in 2006 as a spin-off of Carnegie Mellon University. We invent interactive experiences that use emerging technology to tell human stories. Over half of our staff is comprised of engineers, and the other half is made up of strategic creatives and designers. Our projects range from brand experiences to retail innovation to architectural installations. We work for innovative clients like Google, Netflix, and Lyft.